cadw

Having handled Cadw's public relations for three years, Cambrensis pitched against Wales' leading agencies to renew the contract in December 2003 and won.

The Cadw account demands a high level of professionalism and a commitment to striking a delicate balance between generating positive news stories, responding appropriately to press enquiries and acting as Cadw's external 'antenna' to forewarn the Welsh Assembly Government' agency of any delicate issues.

Cambrensis have significantly improved the speed and the ratio of Cadw's responses to media enquiries, and have been particularly successful in building a better rapport between Cadw and the Welsh language press and media through good contacts in the sector, dedication to providing bilingual press releases, the availability of Welsh speaking staff for enquiries and interviews and by encouraging Cadw's presence at major Welsh speaking events such as the National Eisteddfod.

See our news section for the latest press releases.